Sponsored messages started to appear in large telegram channels.


Sponsored messages started to appear in large telegram channels.
By Jitendra | 05, Nov 2021

Test Launch of Telegram Ads

Sponsored messages started to appear in large channels. Right now all of them lead you to a Pavel Durov's post in his Russian channel where he explains the upcoming ad platform.

Sponsored messages can be displayed in public channels with more than 1K+ subscribers, they also have a 160 symbols limit. The messages are based on the channel's general topic they're being displayed in.

 

As a source close to Telegram told Kod Durov, in the first couple of hours of advertising, the messenger team managed to:

- unscrew 2.35 million views;
- attract 26 thousand readers;
- get a conversion of 1.1%.

It can be assumed that in the absence of competitors, these views "cost" Pavel Durov € 4,700 (€ 2 per 1000 views) or 388 thousand rubles. This means that one subscriber "cost" the founder of Telegram about 15 rubles.

However, advertisers should not be guided by these numbers, since the real cost of impressions will be determined by the auction.

 

Src:

tginfo

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